Chinese Business Strategies

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Chinese Business Strategies

$15.95

The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The secret of their success lies in 10 time-tested principles of Chinese entrepreneurship: speed, surprise, novelty, packaging, quality, resourcefulness, flexibility, reputation, benefit and goodwill. This book offers readers 30 real-life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation. They include the famous Tongren Tang Medicine Shop and Caishi Zhai Confectionary. Presented in lighter vein by Chinese cartoonists Jiang Wei and Ma Weichi, this new volume in Asiapac's Strategy and Leadership offers useful tips to the aspiring entrepreneur, as well as anyone in the business of providing goods and services.

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编码: 9789813029484. 分类: , .

产品描述

The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The secret of their success lies in 10 time-tested principles of Chinese entrepreneurship: speed, surprise, novelty, packaging, quality, resourcefulness, flexibility, reputation, benefit and goodwill. This book offers readers 30 real-life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation. They include the famous Tongren Tang Medicine Shop and Caishi Zhai Confectionary. Presented in lighter vein by Chinese cartoonists Jiang Wei and Ma Weichi, this new volume in Asiapac’s Strategy and Leadership offers useful tips to the aspiring entrepreneur, as well as anyone in the business of providing goods and services.

其他信息

重量 1 lbs
Cover

Paperback

Author

Jiang Wei, Illustrations by Jiang Wei and Ma Weichi, Translated by Alan Chong

Language

English

Pages

181

Size

5 x 8

Publisher

Asiapac Books

Year Published

1995

ISBN

981302948X

ISBN 13

9789813029484

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